Salvatore Ferragamo Steps Up Counterfeit Fight

  1. 一年前

    Salvatore ferragamo belt outlet is continuing its anti-counterfeiting efforts, which are particularly focused on China and the net.

    The company mentioned that in 2015 it intercepted and blocked 91,000 on-line ads for counterfeit products. In addition, 140 domain names and unlawful Web sites, primarily managed by Chinese people, had been recovered or cancelled.

    "In 2015, we additional expanded the number of e-commerce sites that we monitor," stated Ferragamo Group chairman Ferruccio discount ferragamo belt . "On the Chinese language market, now we have continued and ramped up our offline checks, targeting trade festivals and resellers particularly." Ferragamo added that the corporate had also accomplished the official process for recognition as a well known brand in China, a key law enforcement device, which can help the company saving money and time in the counterfeit battle.

    Beginning with the pre-fall 2014 assortment, the company has been inserting microchips into the women’s footwear, guaranteeing product authenticity, in addition to the likelihood to track merchandise. The model also prolonged the usage of the microchip to men’s sneakers with the Cruise 2015 collection, whereas this has been inserted in women’s small leather-based items, luggage and bags with the fall 2015 vary.

    A further success in Salvatore Ferragamo’s measures against fakes was the seizure and destruction of greater than 12,500 counterfeit merchandise. The Chinese language customs authorities confiscated greater than 12,four hundred pretend goods leaving the nation and seized in excess of 34,000 counterfeit products in 2015. The estimated value of the goods exceeds $17 million. Belts accounted 60 percent of the seized merchandise.


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