At a time when luxury manufacturers are reporting losses - with factors comparable to decreased vacationer spending and China's ongoing financial reforms affecting the retail markets - a handful of massive style houses are nonetheless donating money to contribute to the arts and tradition in their house international locations.
Italian style home Fendi donated $3.Three million to the restoration of the Trevi Fountain in Rome which re-opened in November final 12 months.
Italian shoemaker Tod's is restoring the Colosseum in Rome. The company reportedly gave €25 million (S$38.3 million) to the restoration in 2011.
Italian model Salvatore Ferragamo has also carried out its part, by restoring elements of the Uffizi Gallery in Florence. It donated €600,000 to the restoration of eight rooms, which opened to visitors in September last year. The rooms characteristic works of artwork from the second half of the 15th century.
That restoration was not the primary sponsorship from the model, which began 89 years in the past in Florence and is greatest recognized for its signature ballerina flats with grosgrain bows.
Trend shouldn't be solely about the clothes... it may be a brand new method to see the world.
MS STEFANIA RICCI, director of the Salvatore ferragamo belt outlet Museum
- Is vogue art?
- Shoes created by Italian designer Salvatore Ferragamo that were impressed by paintings by American artist Kenneth Noland.
Illustrations for style magazines by American artist Andy Warhol.
Extravagant and elaborate dresses created over the years by style designers corresponding to Hussein Chalayan and Martin Margiela.
These are just a number of the items on show at Salvatore Ferragamo Museum's newest exhibition, Throughout Artwork And Fashion, which poses the question: Is vogue art? Sponsored and organised by Fondazione Ferragamo and the Salvatore ferragamo belt outlet Museum, it explores the advanced relationship between art and fashion. The exhibition on the museum in Florence is refreshed with a brand new theme annually.
The showcase, which opened on Could 19 and ends on April 7 subsequent yr, features artworks and fashion pieces from artists and designers from the 19th century to the present day.
Speaking to The Straits Occasions in Florence, director of the Salvatore Ferragamo Museum Stefania Ricci, 59, says the query of whether or not vogue is art is "a complex question that has no resolution" and it's something that continues to have "new options" as artists and designers proceed to collaborate.
The exhibition attempts to reflect totally different facets of each inventive spheres and how they have come to work together and influence one another.
One part, titled Shapes And Surfaces, explores collaborations between artists and style designers as well as trend pieces inspired by art. These embody a lobster gown by Italian trend designer Elsa Schiaparelli, in collaboration with Salvador Dali; and a cocktail gown by Yves Saint Laurent, inspired by an oil painting by Dutch painter Piet Mondrian.
Another part, Function-playing, features fashion pieces that involved such expert craftsmanship that they border between artwork and style. These embrace a satin and lace dress with shirt cuffs included in the collar by Amsterdam-based mostly vogue house Viktor & Rolf and a wooden costume by Japanese designer Yohji Yamamoto.
To function a wider vary of genres and mediums on the exhibition, the showcase was organised in collaboration with a number of cultural establishments, together with the Nationwide Central Library of Florence, the Uffizi Gallery, the Marino Marini Museum and the Prato Textile Museum.
Besides lending pieces to the exhibition, these establishments even have areas inside their premises devoted to the exhibition's theme.
Ms Ricci says she wants the exhibition to inspire a new appreciation of artwork and trend and help visitors be taught one thing new.
"I hope company go away considering that style just isn't solely about the clothes they wear... there's a variety of culture and analysis and it may be a new option to see the world."
The corporate has been making related contributions to the town of Florence for years. These embody donations to the restoration of the 4 ornamental statues of the seasons on the Ponte Santa Trinita bridge in 1996 and the restoration of the Column of Justice in Piazza Santa Trinita in 1998.
Talking to The Straits Times in Florence two weeks ago, Ferragamo chairman Ferruccio Ferragamo says the corporate has been actively involved in such sponsorships to preserve such historic works for future generations to enjoy.
"I feel it is our responsibility to present back to the town. Florence has given us so much."
The 70-12 months-previous, the eldest son of the label's namesake founder, says his father selected to dwell in Florence after returning to Italy from the United States in 1927 because its "lovely things" impressed him.
Mr Salvatore Ferragamo was born in Bonito, Italy, in 1898, and moved to the US on the age of 16 to embark on an illustrious profession as a shoemaker to the stars for the following 10 years, before returning to work in Florence until his demise in 1960.
Mr Ferruccio Ferragamo also attributes a part of the model's development through the years to the cultural heritage and tradition of the high quality craftsmanship in Tuscany and Florence.
He sees donations made to the city as celebrations of the label's "ties to the native area and other people of Florence".
Another way that the model contributes to the inventive culture of Florence is thru its museum, the Salvatore Ferragamo Museum.
Opened in 1995, it refreshes its exhibits with a new theme yearly, that includes artworks from other Florentine and international museums. Iconic items from the archives of the Ferragamo trend house that suit the chosen theme are included in these exhibitions.
Its latest exhibition, Throughout Artwork And Vogue, which opened last month, explores the relationship between the two creative worlds.
Iconic Ferragamo shoes on present embrace the 1958 Tirassegno, a suede pump with a target motif, and a cork heel platform made for American actress Judy Garland in 1938.
Branding apart, there's a more sensible cause for the brand to get involved in such sponsorships.
Mr Ferragamo jokes that these contributions, which are tax deductible, are a strategy to "pay the rent" in Florence and that the model intends to take action for as long as possible. He says another sponsorship is in the works, however declines to elaborate.
Salvatore Ferragamo has greater than 600 factors of sale internationally, together with stores in the US, Canada, France, Japan, Singapore and China.
It has skilled progress from 2013 to last 12 months. According to a press release for its 2015 monetary report, whole revenue for the group grew by 7 per cent to €1,430 million from 2014 to last 12 months.
In the latest report, it registered a drop of 1.Eight per cent in complete revenue for the first quarter of this year, compared with the identical period final year.
Modifications are afoot in the corporate: The brand will soon get a new group chief government officer, Mr Eraldo Poletto, present CEO of leather-based goods maker Furla.
He will substitute Salvatore Ferragamo's present CEO Michele Norsa, who has been with the brand for a decade. In accordance with a Bloomberg report, Mr Poletto is due to leave his present position at the tip of the month.
Mr Poletto, who helped Furla grow its revenue by 30 per cent last year, can even have to fill the hole left by inventive director Massimiliano Giornetti, who give up Salvatore cheap ferragamo Shoes (Highly recommended Resource site ) in March.
The brand declined to comment on the appointment of Mr Poletto and the departure of Mr Giornetti, who was with the brand for sixteen years.
On the challenges facing the retail business at the moment, Mr Ferragamo is reasonable.
"Occasions are tough. All the continents are affected by issues reminiscent of currency challenges, tourism and lower in spending. There are all sorts of reasons.
"So, we have to be very sharp to be able to tempt our customers to buy no matter what."
In Singapore, best-promoting gadgets include the Varina ballerina flat ($750) and the Vara spherical-toe pump ($850).
Mr Ferragamo says the brand's heritage, high quality, craftsmanship, attention to element and innovation are what make it stand out from the competition.
But he acknowledges that the model was late to the e-commerce recreation. The label launched its webpage (www.ferragamo.com ) in 2009, along with e-commerce, which was made available in the principle European Union countries and the US .