Have you ever observed that the media usually seems to choose the same spokes-people to speak for your industry or Gibsonton Florida Business Consulting area anytime they want a assertion? The same previous people each time. It may look like a set-up and that the newspaper or television stations are just too lazy to find various spokes-individuals. It is a set-up but not by the media businesses . The set-up is that these spokes-individuals make the work to become The Expert in their area. They court the media, write for them, offer their services, leave their company playing cards, send them unsolicited snippets of information frequently.